Cytokinetics announced on Wednesday that its 2023 Bowl Season experimental heart disease drug has successfully met the expectations in a closely watched study, leading to a surge in the company’s shares.
As the 2023 bowl season unfolds, one of the notable traditions making a comeback is the celebratory food shower. This quirky practice, ranging from mayo dumps to unique edible mascots, serves as a fan-favorite, reaffirming the passion for college football despite the challenges posed by the transfer portal and conference realignment.
2023 Bowl Season
The latest addition to these unique food celebrations is the Pop-Tarts Bowl, where the victorious team gets to take a bite out of an edible mascot. This replaces the Cheez-It Bowl, known for the winning coach receiving a Cheez-It bath.
Kicking off the trend was the Duke’s Mayo Bowl, where the West Virginia Mountaineers secured a 30-10 victory over the North Carolina Tar Heels. The memorable moment came when Mountaineers’ coach Neal Brown embraced a victory mayo bath. The mayo celebration involved Derek and Levi successfully completing the mayo combine, earning them the opportunity to pour 4.5 gallons of mayo on the winning coach.
In the DIRECTV Holiday Bowl, the USC Trojans emerged victorious with a 42-28 win over the No. 15 Louisville Cardinals. Adding a new twist to the tradition, winning coach Lincoln Riley received an eggnog bath, described as “nog on the noggin,” marking a unique and festive celebration.
These food showers add an entertaining and light-hearted element to the bowl season, providing fans with memorable moments beyond the game results. The 2023 bowl season continues to showcase the creativity and diversity of traditions that make college football a beloved and unique experience for fans.
