American actor and model Barbie Ferreira has captivated fans globally with her remarkable acting, creative prowess, and iconic style. Seizing this opportunity, Levi’s has partnered with Barbie Ferreira to fuse their creative visions in a new capsule collection, featuring a recurring bunny doodle hand-drawn by her artist and best friend, Ben Evans.
Bringing her distinct perspective on styles, fit, and color, Barbie collaborated closely with the Levi’s design team to translate her vision into the collection. The Levi’s x Barbie Ferreira capsule includes a washed black denim oversized Long Dress Coat, adorned with Ben’s doodles on the piping along the interior seams. The collection boasts a Lace-Up Corset with front lace-up details and back smocking for an adjustable fit, complemented by the Lace-Up Flare Jean, a mid-rise flare featuring lace-up details at the side hips and a back-patch showcasing Ben’s bunny drawing.
The bottoms range from ‘90s 501 Jeans with an allover graphic bunny print and bleach splatter effect to a chartreuse pleated skirt with a raw, distressed hem. Tops in the collection include the Second Skin Top, a tight mesh long sleeve shirt with a ‘90s amoeba-style print and thumb holes, as well as the Oversized Bunny Tee, a relaxed black tee featuring a glow-in-the-dark bunny graphic. Completing the ensemble is the matching reversible Tulip Hat, crafted with chartreuse denim on one side and the ‘90s amoeba-style print on woven fabric on the other.
Barbie shared, “This collection was inspired by my love for beautiful scenes and creating a story with my everyday wardrobe. I wanted to evoke silhouettes reminiscent of costumes from my favorite movies. It was important for me that the collection existed somewhere between a dark fairytale and a nostalgic dream.”
To bring the campaign to life, Barbie enlisted her longtime collaborator and friend, Petra Collins, a multi-talented artist and director known for her distinctive new-wave feminist photography style. After meticulous planning, Barbie and Petra orchestrated a special photoshoot that artfully captures Barbie in the collection, enhanced by Petra’s otherworldly visual touch.
The Levi’s x Barbie Ferreira limited edition capsule collection launched on November 17 and is available for purchase on www.levi.in, as well as at the DLF Mall of India (Noida) and Ambience Mall (Gurgaon).