Irish whiskey brand The Sexton has created a limited edition bottle inspired by The Walking Dead as part of its collaboration with the show’s network AMC.
Last year, The Walking Dead broadcaster AMC Networks and Irish whiskey Sexton agreed to partner for all three instalments of the show’s final season, which will run in late 2022.
The collaboration will feature cocktail experiences, behind-the-scenes content and customised retail offerings drawing on the whiskey’s “celebrate life” tagline.
As part of the collaboration, The Sexton has unveiled a limited edition bottle featuring a decaying silver label and the head of a ‘walker’ to replace the brand’s skeleton logo.
It also features quotes from cast members Daryl, Herschel, Rick and Michonne, noting the ‘harsh realities of existence’ experienced by the characters during the post-apocalyptic horror series.
Furthermore, The Sexton Single Malt has partnered with actor Ross Marquand, who plays Aaron on the show. Described as an Irish whiskey enthusiast, Marquand will act as an ambassador for the brand.
“After visiting the Emerald Isle several years ago, I developed a deep appreciation for the country and special whiskey, like The Sexton Single Malt, that’s made there,” said Marquand.
“As a long-standing cast member of this powerful franchise, I’m so excited to unite two personal passions of mine and introduce our loyal following to the official whiskey of The Walking Dead.”
The Walking Dead-inspired bottle will be available for purchase in limited quantities from retailers by the end of February for RRP US$29.99. It can also be pre-ordered on Reserve Bar.
The partnership will also include a national sweepstakes programme and several interactive, fan-based experiences.
Diageo also unveiled a Bourbon inspired by The Walking Dead in 2019 in partnership with Skybound Entertainment, the firm behind the comic series that the show is based on.