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Could Spotify’s stance on Joe Rogan cost it listeners?

Spotify is the most popular music streaming platform in the world, having amassed over 523.9 million subscribers by mid-2021. However, the service has been under intense scrutiny in recent weeks, with artists and subscribers boycotting Spotify in protest at its endorsement of controversial podcaster Joe Rogan. 

It may have started out as a music service in 2006, but Spotify has been investing heavily in podcasts over the past few years – and since Spotify bought the exclusive rights to distribute The Joe Rogan Experience in 2020 it’s fast become the most popular podcast on the platform. 




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