Feeding Festivities: Holiday Kickoff with Food Drives, Turkey Giveaways, and Heartwarming Radiothons As Thanksgiving approaches, radio stations nationwide are ditching the airwaves and hitting the streets to ensure that everyone gets a slice of the turkey action, especially those less fortunate. In a heartwarming display of community spirit, these stations are not just playing tunes but also playing their part in making Thanksgiving a feast for all.
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Kiss 104.1’s Turkey Tango in Atlanta
Cox Media Group’s urban AC station, “Kiss 104.1” WALR in Atlanta, took the turkey game up a notch with its fifth annual “Turkey Giveaway” on November 18. In collaboration with Publix grocery chain, they handed out a gobble-worthy 104 turkeys to families in underserved communities. Not to be outdone, Mabra Law swooped in, matching the number,
and doubling the turkey delight for these families. “Being live and local for WALR means serving our community,” exclaimed Terri Avery, Director of Branding and Programming, adding a hearty dose of community love. “We are thankful for another successful year to help families in need.”
Steve Harvey’s Turkey Extravaganza
The Premiere Networks-syndicated “Steve Harvey Morning Show” decided to feather its cap with a grand gesture. Affiliates of the show received more than 6,000 turkeys to spread the love as part of their “14th Annual Turkey Give.” Since its inception in 2009, this turkey fest has seen over 100,000 turkeys finding new homes.
Steve Harvey and his morning crew, including Shirley Strawberry, Nephew Tommy, Carla Ferrell, and Junior, spread the turkey cheer on over 100 stations across the country. Imagine waking up to Harvey’s jokes and a side of turkey—now that’s a breakfast combo!
Rocking Fundraising in York, PA
In the world of rock and roll, Cumulus Media’s “105.7 The X” WQXA in York, PA, cranked up the generosity volume. Their 17th annual “People’s Pay 4 Play Radiothon” raised a rocking $350,000 for the Harrisburg-York-Lancaster area’s Children’s Miracle Network.
Listeners got to play DJ by requesting songs for a pledge ranging from $25 to a whopping $500. And it seems some fans were willing to break the bank (or piggy bank) with pledges soaring over $1,000 just to hear their favorite tunes on air.
During the radiothon, Brent Smith of Shinedown made a special appearance, turning up the dial on generosity. The magic moment came when Children’s Miracle Network miracle child, Gannon Kupko, Jr., got a Zoom visit from Smith. In a surprise twist, Smith not only pledged $10,000 to add to the funds but also threw in an extra $10,000 for Gannon and his family to have their best Christmas ever.
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