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Microsoft’s Activision move proves the competition is no longer Sony, it’s something much bigger

Microsoft’s proposed takeover of Activision Blizzard is currently the black hole that is, if not all-consuming, at least altering the reality of other news in the gaming space. The event horizon that’s affecting all else. Even if a news story is unrelated, its specter looms.

It feels like something has changed. The way the industry worked, the size of all the players, the divisions, the interplay between major publishers and console manufacturers, it was all reliable. Predictable. 


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