Samsung’s stunning new 77-inch OLED TV is now available to pre-order

Samsung has announced that its 2023 flagship 77-inch S95C OLED TV is now available for pre-order in the US, and that shipping is scheduled to start later this month. The TV will cost $4,499.99 (around  £3,750) , and customers who pre-order from (opens in new tab) or participating retailers will receive free in-home installation – normally a $250 extra cost.

Samsung first released OLED TVs using the company’s QD-OLED display technology in 2022, but only in 65- and 55-inch screen sizes. Despite last year’s limited size range, the new Samsung TVs with QD-OLED, a tech that combines a self-emissive OLED panel with a Quantum Dot layer, deeply impressed us, with the 65-inch S95B OLED earning a 5-star rating and a spot on our list of the best 4K TVs.

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