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Sources: Twitter's US ad revenue was 80% below internal expectations for the week of the World Cup's Nov. 20 start, as Twitter keeps missing weekly ad targets (New York Times)


New York Times:

Sources: Twitter’s US ad revenue was 80% below internal expectations for the week of the World Cup’s Nov. 20 start, as Twitter keeps missing weekly ad targets  —  Under Elon Musk, the company has cut its financial expectations as some advertisers request discounts and are offered incentives.



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