Stacey Solomon has signed a lucrative six-figure deal to launch her own fashion range with In The Style, it has been reported.
Insiders estimate the Loose Women star will pocket a cool £1million from the collaboration within just three months given her huge online following.
It’s the latest string to Stacey’s bow after she released her first book Tap to Tidy earlier this month, based on her much-loved Instagram home improvement tips.
As she’s turns her talents to high-street fashion, the former X Factor contestant has been described as the ‘ideal’ In The Style girl by insiders.
They credit Stacey, 31, as having the ultimate ‘girl next door appeal’. While the Dagenham native is said to be equally delighted to get working on the exciting new project.
“She has previously been approached but the time wasn’t right,” the source told The Sun.
“However now Stacey has signed on the dotted line and will be releasing her first collection with them this weekend.
“It’s being predicted she will be one of their most successful ever ranges,” they predicted.
Stacey will be following in the foosteps of fellow I’m A Celebrity winner Jacqueline Jossa by working with the brand.
Jacqueline has released several successful collections with the online retailer since winning the reality show in 2019.
The former EastEnders actress’ debut collection broke In The Style records by selling out items in just six minutes.
The Manchester-based firm has grown into a business worth an estimated £30million, promoting their stock to customers through celebs including Charlotte Crosby and Billie Faiers.
While earlier this month Stacey proudly showed off her finished book Tap to Tidy – featuring a collection of crafting ideas, tidying tips and recipes from the house proud mum-of-three
Stacey said in a press release, “When I started doing Tap to Tidy on Instagram, I had no idea people would enjoy the satisfaction of seeing a huge mess turn into something liveable as much as I do!
“And I’m so grateful, because, quite frankly, it’s the only content I’ve got most of the time. It’s been a dream come true to put all my favourite tidying, organising and crafting projects into writing and share my weirdness with the world.”