“BYD Ventures into Pickup Truck Market: Unveiling the Electrified ‘Shark'”
Chinese automaker BYD is making its foray into the pickup truck market, teasing its followers on X, formerly Twitter, with an image of a camouflaged truck. BYD, which stands for “Build Your Dreams,” has hinted that the new electrified pickup will be available in “global markets,” although specific details regarding its availability remain undisclosed. However, reports suggest that Mexico is among the targeted markets, with local media already getting a sneak peek at an early camouflaged prototype.
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BYD
The pickup, rumored to be named “Shark,” marks BYD’s first venture into this segment, aligning with the marine life-themed names of its existing affordable models. According to Mexican newspaper El Financiero, the truck is set to make its global debut in Mexico in the near future.
Details about the truck’s specifications have yet to be officially confirmed, but it’s anticipated to be a plug-in hybrid with a gasoline engine complemented by two electric motors—one on each axle. Jaime Vallejo, CEO of BYD Mexico, revealed to El Financiero that the truck is projected to generate 480 hp and offer an impressive range exceeding 1,100 kilometers (approximately 683 miles).
While BYD has gained recognition as a formidable competitor to Tesla in the global electric vehicle market, particularly with its range of cost-effective yet high-quality electric cars, the pricing of its pickup truck may not necessarily follow suit. Import tariffs, such as the infamous Chicken Tax, typically render foreign-made pickups immune to significant price reductions. Thus, unless BYD establishes manufacturing facilities in North America specifically tailored for U.S.-bound products, any speculation about its pickup truck posing a threat to established models like the Lightning, R1T, Cybertruck, or Silverado EV might be premature.
Currently produced in Shenzhen, China, the Shark pickup could potentially transition its production to BYD’s Mexico plant, contingent upon the company’s final decision regarding its manufacturing location.
