“Walmart Adapts Self-Checkout Strategy, Testing Limited Access for Walmart+ Subscribers”
On March 6, Walmart’s stance on self-checkout varied depending on the location. Some reports suggested that the retail giant is restricting self-checkout access to Walmart+ subscribers, while others indicated it’s a decision made on a store-by-store basis.
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Walmart
Amid ongoing discussions across various media platforms, Walmart is adjusting its approach to self-checkout, with the possibility of limiting it to Walmart+ subscribers and Spark delivery drivers. USA Today reported that the company is testing different checkout options, clarifying that Walmart might not necessarily be eliminating self-checkout entirely.
Social media posts, dating back to January, have hinted at certain stores activating self-checkout only during peak times when traditional full-service options face long lines. Theft concerns have been raised as a contributing factor, as per these posts.
Walmart’s official website communicates that hosted checkout and other alternatives are still available in-store. Furthermore, Affirm, a buy now, pay later (BNPL) provider, has expanded its partnership with Walmart to include BNPL services at self-checkout kiosks in over 4,500 U.S. Walmart stores.
In response to inquiries on Wednesday, a Walmart spokesperson explained that stores periodically adjust the utilization of staffed and self-checkouts. During busy periods, self-checkout registers may be opened to manage increased customer flow. Some stores are currently designating specific self-checkout stations for Walmart+ customers and Spark drivers to enhance checkout efficiency during times of limited access.
Despite reports indicating changes, it is evident that self-checkout remains a dynamic aspect of retail. Walmart, along with other retailers like Target, acknowledges the rising issue of theft related to self-checkout. However, efforts persist to empower consumers with more control over their transactions.
During a recent earnings conference call, Walmart CEO Doug McMillon highlighted innovations such as new exit technology at Sam’s Club U.S., allowing members to use scan and go to seamlessly complete transactions on their phones.
Research by PYMNTS Intelligence emphasizes that consumers increasingly expect self-service kiosks in physical stores. Over 66% of retailers are directing resources toward more convenient payment and checkout options, with over three-quarters of consumers expressing a willingness to support retailers offering scan-and-go services. Speed and avoiding waiting in line are cited as key motivations for using self-checkout, with more than a third of individuals using it regularly.
