‘Data process automation’ startup Super.AI lands $12M to help companies supercharge AI efforts

New funding: 
Super.AI, a “data process automation” startup led by veterans of MIT, AWS, Google, Microsoft, and SAP, raised $12 million to fuel growth of its technology that helps companies automate tasks using artificial intelligence.

The tech: Data process automation is similar to robotic process automation — used by companies such as UiPath — but takes advantage of AI instead of software to label and analyze unstructured data. The idea is to automate human tasks involving data-intensive processes related to images, videos, text, and audio.

Use cases: Large companies use to automate the quality control of products on e-commerce websites; to automate processing of video streams; and to automatically remove personal identifiable information. The company’s customer count is in the high double digits. It declined to provide revenue metrics.

Investors: HV Capital; NFX; Mosaic Ventures; and PSL Ventures. Total funding to date is $21.6 million.

Other background: The 36-person company, previously known as Canotic, is based in Berlin. It previously was co-located in Seattle, but does not have employees in the city currently, though Super.AI CEO Brad Cordova said the company plans to hire employees there. Cordova previously co-founded AI mobility startup TrueMotion during his PhD studies at MIT. His co-founder Henry Setiawan, who previously a principal software design engineer at Microsoft Research, is no longer with the company.

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