Several users reported seeing the change on their profiles Tuesday, with the number of free Instagram likes replaced with the phrase “and others.”
While followers wouldn’t be able to see the total number of likes a post received, the owner of the account still could, Instagram said at the time. Users could click to see a full list of the accounts who liked the post, but they wouldn’t be able to see a number highlighting how many people liked it.
Instagram framed the move as a way to help reduce pressure to rack up likes on the platform. Likes, which appear as hearts on Instagram, are often used as a measure of popularity.
— CNN Business’ Kaya Yurieff contributed to this report.