Sales prospecting is a crucial step in your company’s marketing plan, as it allows you to optimize your sales. Nowadays, there are many tools and techniques available to find customers that are easy to learn. However, you need a good tool to be able to stand out from your competitors and attract as many quality leads as possible. Find out in this section why you should automate your prospecting on LinkedIn.

In this article, you will find out:

• What is meant by prospecting automation
• Why opt for prospecting automation?
• Kaspr: the essential tool for your automated prospecting

What is meant by automated prospecting?

Automated prospecting refers to the set of automated marketing actions to win new customers. It consists of using tools that allow you to generate as many leads as possible with the aim of converting them into customers.

In principle, automated prospecting on LinkedIn is based on mastering techniques to attract targets. It is about optimizing your profile, being more active, and interacting with your network. Once you have caught the attention of your prospects, you can access their contacts using specific tools like Kaspr.

Why should you choose to automate your prospecting?

With the evolution of technology, software developers have managed to create a multitude of tools that allow you to get in touch with potential customers. But today, prospecting automation is more common for a variety of reasons.

Automated prospecting saves time

The objective of sales prospecting is to start a conversation with your prospects in order to gain their trust before making a sale. However, it takes a long time to get to this stage of the exchange. You must first contact them, sometimes several times, as your requests may be rejected. Only after you have obtained their contacts can you get their attention by sending messages corresponding to each profile. This step takes a lot of time, although it is unavoidable.

On the other hand, automatic prospecting allows you to obtain the email addresses and numbers of your targets more quickly and easily. To do this, you need to create an automated scenario based on the profile of your prospects and their behavior on your network. Your message will be personalized and likely to get responses faster. Automation saves valuable time that allows you to focus on high-value-added activities. It also guarantees a faster result.

Automated prospecting ensures maximum qualified leads

The tool used generates more leads and records the contacts of these targets. In general, these are people who have interacted with you on social networks. This means that these targets are attracted to the same activities or services you offer. Therefore, it is very likely that these prospects are interested in your offer. With Kaspr you can also enrich your contacts on LinkedIn. The more leads you have, the greater your chances of increasing your sales.

Do you know the essential tool for your automated prospecting?

Kaspr is a lead generation tool designed to allow you to collect emails and phone numbers from your prospects. Used by small and medium-sized businesses as well as larger companies, Kaspr is above all an opportunity for those involved in BtoB commerce to increase their turnover.

After downloading the free Kaspr plug-in from the Google Chrome Store, you can go directly to the profile of your prospects on LinkedIn. Then activate the extension, it will give you access to all relevant information about your targets. With the Workflows extension, you can save the collected data on your dashboard. You can also export it automatically to your CRM or emailing tool. The advantage of Kaspr is that you can build a contact list with accurate and up-to-date contact information of your potential customers.

The advantages of using this digital prospecting tool

The Kaspr digital prospecting tool offers you the opportunity to boost your LinkedIn prospecting. Among other things, it helps you to :

Search for leads and retrieve contact details of your prospects

When searching for leads, using the filter available on kaspr makes it easier to find potential customers. Digital marketing professionals suggest that you choose the key decision-makers of companies carefully. You need to get in touch with the right targets to get better results.

Automate your LinkedIn prospecting

Prospecting on LinkedIn should be done regularly in order not to lose your potential customers. This action requires a lot of time. That’s why you should use an automatic lead generation tool like Kaspr.

It makes it easy for you to collect relevant information and contacts. This tool also gives you the possibility to send invitations and “welcome” messages automatically to your future customers.

Take advantage of different workflows

Kaspr gives you access to three types of workflows including:

• LinkedIn workflows: These are used to automatically send invitations and customizable messages to this professional network;
• Enrichment workflows: facilitate the collection of email addresses and phone numbers of targets;
• Integration workflows: these help you to automatically export all your enriched customer contacts to a file or to your CRM.

The main advantage of using this tool is that it offers you the possibility to take advantage of all these workflows at the same time. However, we advise you to send a maximum of 20 invitations per day.

Conclusion

Prospecting on LinkedIn is more effective if you have the right strategy. Give a better image of yourself to attract potential customers and create trust. Use the Kaspr tool to save more time by automating your sales prospecting. Do you have any doubts about the effectiveness of this sales prospecting tool? Start with the free trial version before you buy.