Having a resource like Internet Data Display (IDX) available on your website provides a number of advantages. In fact, it can be a tool that makes it all the easier to connect the right buyer with the right seller. As a means of giving and receiving permission to display property listings between brokers, the odds of making more sales is evident. Consider these benefits related to a real estate IDX website and it won’t be long until you decide to add this to your online presence.
Displaying More Listings
The most obvious benefit of employing IDX is that you broaden the range of available properties from those you have listed to include properties listed by other brokers. This creates a situation where your client has more properties to consider. If you don’t have exactly what they want but another broker does, this could be an opportunity for both of you to make a little money.
This is also a resource that you can use to enhance your reputation among potential clients. The fact that your primary focus is on finding properties that are in line with the client’s wishes says a great deal about how seriously you take customer satisfaction. Think of what that perception can do in terms of generating more positive word of mouth in the local community.
The setup with an IDX site provides a number of ways to search. It’s not just your properties; it’s also properties listed by other brokers. The search feature makes it all the easier to focus on properties that have what the client is seeking.
For example, you may have a client who wants a three-bedroom home in a certain part of town, preferably with a garage and a privacy fence. You can enter the data into the search feature and see what type of results take place. There may end up being several properties that the client is interested in reviewing in more detail.
With the typical real estate IDX website, images and video are part of the site features. That makes it easier for clients to check out the different rooms while also seeing what the grounds have to offer. The better site setups make it easy to display multiple images and even key up the sequence. You can display images of the main rooms first, or arrange them in a way that basically guides the client from the front door all the way to the back.
You can also sit with clients and go through the images or take them on a virtual tour with relative ease. This can serve as a prelude to scheduling a date and time to take a personal tour of the property.
Easy to Arrange Showings
Your client has looked at the images of a couple of properties. One of them is of particular interest. Then and there, you can go through the site features to contact the broker and arrange a date and time for your client to take a personal tour of the home. While you could make a phone call, this approach often results in having everything locked in within a couple of minutes.
This is also a good way to find out if there’s an open house coming up soon. If so, you can alert your client and let the other broker know they plan on attending. This is a nice touch that makes it all the easier for the whomever is conducting the open house to be prepared to receive your client.
These are only some of the benefits associated with IDX websites. Talk with an expert and learn more about the features and how to use them to the best advantage. This one resource could make a significant difference in how quickly you find properties that your clients love.